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Can cannabis-themed gear help break down stereotypes?

Can cannabis-themed gear help break down stereotypes?

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Cannabis apparel and accessories are more than just an armchair activist’s proclamation on weed – though that in itself is an important step towards normalization. Cannabis-themed gear can also spark conversations, and help to break down stereotypes of cannabis enthusiasts being only limited to certain jobs and profiles.

The more we hide in the shadows, the more it encourages the negative stigma associated with cannabis. And while of course there’s oodles of progress, cannabis is still illegal on the federal level in the United States (despite the fact that support for full legalization is at almost 70% in the United States!) and in most countries around the world. So any step towards normalization is a step in the right direction. 

With the mainstream media often still perpetuating harmful stereotypes of lazy, criminal stoners, showing the world that all different types of people use cannabis and live functional, productive lives is key. 

Enter The Cannigma Shop

The Cannigma recently launched an online store full of brand new merchandise, giving followers the chance to both support our evidence-based approach, and also show off funky designs based around our favorite plant.

With the launch of the online store, Cannigma CEO Elana Goldberg, said “The Cannigma shop has been a dream for us for a couple of years now, so we’re very excited to come out with these first three collections – Buddy, our mascot, the THC molecule, and The Cannigma logo. Stay tuned also for poster versions of our most popular infographics, along with a number of new lines and designs.”

The Cannigma Shop currently features five unique curated designs:


Buddy is our official mascot – a cute cannabis bud that’s subtle to wear on most occasions but also loud enough to show how you feel about the plant. Buddy represents a straightforward approach to showcase your fondness for recreational or medical use.

THC molecule

Then there’s the THC molecule design, the most discreet way to support your #420 lifestyle with a crisp chemical structure. This is a good option in settings where you’d not want to be too loud, but still get your point across.

CBD molecule

The CBD molecule design is similar to the THC one, and is ideal for those who prefer to consume CBD products.

Strains are viruses not cannabis

For those who really want to make a statement, there’s the “strains are viruses not cannabis” design, which is one that’s likely to spark a debate in any setting.

The Cannigma logo

Finally, there’s The Cannigma logo for super fans who identify and relate with what we do. This can inspire other enthusiasts to search for scientific news in the cannabis industry and new creative ways of consumption.

The designs are available on a variety of merchandise including:


Cannigma Buddy T-Shirt

These 100% cotton weed shirts come in 8 sizes, as well as 11 colors to fit every mood (or strain). Preshrunk and soft 90% cotton/10% polyester fabric for smooth wear.


THC Hoodie

This quality hoodie has an air jet yarn for a soft, pill-resistant finish. The inner fabric is extra soft for comfortable wear and a two-ply hood dyed-to-match drawcord; front pouch pocket. Available in a snug fit to a casual baggy fit.


Cannigma Buddy Mug

Perfectly appropriate for wake and bake sessions with coffee, or anything else, Cannigma mugs are made with high-quality heavy-duty ceramic and are microwave and dishwasher safe. Let your coworkers know what you do outside office hours with a Buddy print or learn something new while looking at the THC molecule design till the coffee kicks in.


The Buddy poster adds a cute aesthetic charm to pull a room together with its minimalist design. All posters are printed on high-quality resin-coated photo base paper with a satin photo finish, maximum color gamut, dmax, and image resolution. It’s heavyweight and ships in a protective tube to prevent wrinkles in transit. 

Also, look out for our most popular infographics, coming soon to the poster collection. 

Face masks

THC Mask

Protect yourself with these comfortable, breathable face masks with an inner layer made of soft moisture-wicking nylon spandex and an outer layer of micro-knit polyester treated with an antimicrobial agent. Ultra-lightweight and breathable material make these masks reusable and machine washable.

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