September 1, 8 PM EST
100% free - just reserve your seat
What's it about?
In this frank panel discussion we’ll dive into the challenges and opportunities that come with online media marketing in the cannabis space – while driving traffic and being profitable. Veterans from the online cannabis space will share their experience and insights, covering topics such as:
– Leveraging community to build organic cannabis audiences
– CPAs, CPMs, CPLs – cost considerations for building a performance-based media strategy
– Dealing with heavily regulated landscapes
– Online vs. offline attribution
– What to expect when buying and selling traffic
– The importance of influencer marketing in the cannabis space
– How content drives audience and value
There will also be time for live questions from the audience at the end of the panel discussion.